Smile for Life Campaign

“Smile for life” are three words that sum up our strategic orientation and our unique selling proposition. Our answer to our customers’ specific needs and expectations is our Smile For Life program. What we need to do is simple: Remind people to smile more in their everyday lives, by changing their negative emotions into smiles. This is achieved through customer intimacy: offers that remove one worry off people’s shoulders and make their everyday lives easier.

  • No worry, dynamic pricing, always getting the best value.
  • Rewarding our customers everyday where they shop, where they live with valuable rewards programs.
  • Personal assistance that makes their personal or professional life easier.
  • Friendly and customer oriented services offering information and assistance in the most basic daily activities.
  • Customized products and services to suit the local needs and culture.